Communications Circle

Two hours ago, I read the articles that discuss the way text messaging has created new ways to organize initiatives.

One hour ago, I clicked on my online copy of the Wall Street Journal to catch up on current events.

Five minutes ago, I took a look at the Wikipedia online encyclopedia articles about blogs and actually saw a city of hyperlinks. Before I finished the article, I linked to a different page to find out what they had to say about one of the hyperlinked terms. I started reading, and before I finished I linked to a different article that sounded interesting. I went from reading about blogs to the Articles of Confederation in less than five minutes.

As I write this, I’m watching the audio commentary for the season 3 finale of Everybody Loves Raymond on DVD.

I’m trying to make sense of all this by examining my reactions to cramming text messaging software, WSJ Online, Everybody Loves Raymond DVD, and the Wikipedia never-ending encyclopedia inside of a couple hours. The Internet, and modern technology, is an incredible tool that we’ve been discussing via the blogs. They will absolutely affect political communications strategy.

But at the end of the day, there’s nothing like temporarily closing the limitless options provided by new technology and resorting to those one, two, or three sources of news and entertainment that I trust the most. Better yet, I’ll even have an actual conversation with another human being, which is by far the most valued and persuasive method of communication I’ve experienced. Perhaps this subtle, but true, aspect of life will even help us target a successful new media strategy.