Direct Web Traffic From Your RSS

The article Why Webfeeds Beat Email Newsletters made a great case for going with an RSS feed as opposed to an email newsletter, but I’m curious to know if this is an even better way of determining how successful you are in reaching out to voters.

The prospect of aggregator services directing traffic to your site is fantastic, but we need to focus efforts to get the visitor to read all of the information and either respond to it or pass it along to a friend.

Once a visitor has arrived at your webfeed newsletter, it would be good to direct web traffic using links to pages that allow you to forward the post to your friends or to respond with a comment. The traffic on those pages could then be tracked to see which messages received the most traffic. You could then tell how effective you are.