Flip-Floppers Beware
The Marketing of the President podcast deserves separate attention from Matt Bai’s article. In this blog, I’m focusing on the technical importance of the podcast.
Although I had to download software just to listen to it, it’s unbelievable that we can listen to these podcasts and form an opinion about their message with remarkable ease. The fact that a link can bring you to a message from weeks and months ago brings the power of archiving to the power of persuasion.
It’s extremely useful to your cause to make it easy for your visitors to access past interviews of either your candidate or your opponent. Bush/Cheney 04 ran past TV interviews from the late 1990s where John Kerry was calling on members of Congress to support a regime change in Iraq. For anyone that needed to be convinced that the flip-flopper charge was legit, this technique worked perfectly. You saw him with your own eyes calling for the same regime change that he was denouncing during his campaign.
Access to this type of information is extremely important for voters, especially for the volunteers who are out reaching out to persuade.
2 Comments:
You're absolutely right. Not only is this a good example of how this new technology might be useful, but your example also shows the importance of online-offline campaign synergy. The Bush-Cheney website augmented its offline campaign strategy by providing even more resources that painted Kerry as a flip-flopper (better then a war-monger in my opinion, but that is another issue). The next Democratic candidate for presidency should definitely take this page out of the Bush playbook.
In RE: "It’s extremely useful to your cause to make it easy for your visitors to access past interviews of either your candidate or your opponent."
Just because it's easier, doesn't mean it's better. I agree with you, but any weary about the hype on ease...it seems more quantity based then quality based...
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