If I Only I Had Thought of That During the Debate!
Don’t you hate it when you’re in a debate and then when it’s over, you suddenly have the greatest comeback ever? If only you could have been smart enough to say it earlier!
Well I’m convinced that we can do our best to avoid this with our newsletters. How do we fix a bad newsletter? We’ll send out a better one tomorrow.
We had a great idea with a terrible subject line, so everyone deleted the email. Send it out again with a good subject line and make an update with the content.
Did we ask for money when we should have said the other guy is a flip-flopper? Send out another one with the flip-flopper message.
Did we make 3 sound policy arguments but failed to connect emotionally with the voter? Send out another one to show how those issues will affect mom and pop, and this time, mean it.
It seems to be a medium of the numbers game; we can constantly improve the product as we learn.
3 Comments:
The only problem is you want to avoid inundating your recipients with newsletter after newsletter; they will simply stop reading them! I think your earlier posts on incorporating your offline message with your online campaign is more on target. When you release a message offline, it is well researched and thoroughly vetted before release. The same should be true of an online newsletter.
SEPARight,
I think that the possibility of sending out too many newsletters should always be in the mind of an organization, but your point is absolutely right. Email is cheap, so cheap we can say free. If an organization sends out two newsletters a month and fixed one problem each time, no matter how bad the newsletter was in the beginning at the end of the year the newsletter would be great.
I agree with jd. Ideally, the concept of being able to constantly improve newsletters is a good one. However, the first thing I thought of was that the newsletter subsribers are going to be sick of receiving these e-mails. They won't just erase the ones with a bad subject line. They'll just start to erase them all.
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