My WSJ Online

I finally took the time to customize my Wall Street Journal Online Edition. We read the Sunstein article three weeks ago, but now that I’ve customized my Online Journal, I’m even more convinced that he’s a reactionary.

Subscribers have the ability to customize virtually everything on the home page. You determine the specific stocks, industries, and columnists that appear.

This is an absolutely fantastic way to read about the topics that interest you the most. It’s also a great way to highlight the topics of which you know the least. For example, my expertise does not lie in the mining and banking industries, so I’ve selected them to appear on my homepage. There’s a plethora of other options, so I think over the year I’ll cycle through them.

Sunstein needs to give a little more credit to the American people. Although the technology can give the ability to become locked in your own ways, it really does enable you to become more creative with your approach to learning. As strategic planners, we need to observe our own excitement with customizing the learning process online and try to brainstorm ways to pass that on the user.