One at a Time

The video in class last night about narrowcasting inspires some thought about the benefits of this communication technique.

Striking a chord with the voter about their one or two chief political concerns is a good thing. If the voter is willing to listen, then it strikes a dialogue that leads to volunteer activity, public discussion, and voter turnout.

Another positive thing about narrowcasting is that it doesn't dominate the general political discussion during the campaign. It aims at groups in a very specific way, but it's only one fraction of the general message. That's very reassuring, because by and large the public will hear the general message that is intended for all Americans. This reinforces the idea of America as one community. We can start with careful aim and then motivate the citizens to join the general discussion....literally one at a time!