Thematic Unity to Kilgore's Visuals
Attorney General Jerry Kilgore’s campaign website uses visual imagery very successfully.
For starter’s, all of the TV ads are included on the website and appear on the homepage, on a central ad page, and on the pages where he states his positions on the issues (such as transportation).
Furthermore, many of the images in the ads are presented as still pictures throughout the campaign website. This succeeds at unifying all of the imagery throughout the campaign and allows one to associate the repeated imagery with Kilgore’s platform details.
I think this is a great example of the use of visual imagery on a campaign website. It not only makes images available for everyone, but through the image repetition it allows the visitor to associate the pictures with the platform.
1 Comments:
I agree, Kilgore has a good website. Although I originally ignored the 'Action Center' because it looked too much like an advertisement. I think if he toned this down the website would be great. I especially like the pictures of a school teacher under education as well as cars under transportation. Simple, but effective. The site is well-organized and not too busy. His themes are apparent and he even gets in a pot-shot on his opponent. I would certainly model a website off of his.
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