Those Great eNewsletters from Jerry Kilgore....
I’ve gone through the Nielsen articles on newsletters. There are some things I disagree with, but tonight I’ll focus on using his guidance to praise the newsletters from the Virginians for Jerry Kilgore campaign.
Kilgore's newsletters list him as the sender, so you know right away who’s sending you the email. The subjects are specific to let you know what the email is about but just vague enough that you have to open it. Every email has the Kilgore for Governor banner up top. The text is typically limited to two or three short paragraphs. They even address the email to you and each one is complete with a post script to remind you about upcoming events. Another added bonus is that the text is written in the same style and voice as the website, so it’s all unified. It’s very personal. It’s positive. And it’s Republican!
I’ve got to hand it to the Attorney General. He’s got a good message, a good website, and decent newsletters...and the orange and blue is really starting to grow on me.
1 Comments:
I think that it is very important to have consistency in the online contingent of a campaign. The Kilgore campaign obviously appreciates this notion as well and made the wise decision to personally involve his supporters in the Election. His newsletters seem to be an extension of his Web site and this is critical. Having the same voice means the voters get a sense of continuity and rely on what they are reading.
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